Maddd Science Marvel Is Still Trying To Solve Its Villain Problem In ‘Avengers: Infinity War’ Vince Mancini, Uproxx The age of the franchise film has turned moviegoing into a sort of Fantasy Movie Exec game, where we discuss each installment mostly in terms of what it means for that franchise. How are this brand’s optics? Love it or hate it, it’s largely an inescapable rubric if you want to discuss the state of cinema in 2018. Never is that more true than in Marvel’s latest, The Avengers: Infinity War, a triumph of continuity, which makes little pretense of being anything but a bullet point on Marvel’s grand outline. Who is the real star of this film? Josh Brolin? The Russo Brothers? The 17 guys named Chris? Clearly, it’s Marvel.